Overview
This project for Communication and Translation focused on the Website Localization of a Guangdong Brand. We translated the local brand’s entire Chinese website into English and redesigned the interface to promote the brand and Chinese dragon and lion culture in foreign markets.
Strategic Redesign
Redesigned the pages to align with international aesthetics and cultural norms to better resonate with foreign audiences.
Full Localization
Translated the local brand’s entire Chinese website into English, ensuring accurate cultural transmission.
International Aesthetics
Redesigned the pages to align with international aesthetics and cultural norms, ensuring the visual language resonates with global audiences while retaining the brand's core identity.
Cultural Promotion
The project served the purpose of promoting the brand and Chinese dragon and lion culture in foreign markets, utilizing translation as a bridge for cultural exchange.
Key Objectives
Translation as a medium for communication.
Accurate Communication
Exploring how translation serves as a medium for accurate and smooth communication between diverse cultural groups.
Cultural Norms
Redesigning assets to align with international aesthetics while respecting the original cultural context.
Heritage Promotion
Promoting the unique Chinese dragon and lion culture to foreign markets through effective website localization.